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Select An Agent to Market, Not Just List Your Home

Why Should You Choose Our Professionals?

You may opt to sell your property independently. There are many excellent reasons, however, why you should choose Berkshire Hathaway HomeServices Commonwealth Real Estate to assist you in this important undertaking. We will ensure that you maximize your opportunities in the current real estate market. With our extensive contact networks that we have developed through the many national and international organizations, of which we are members, as well as our current and past clients, we will employ the most effective marketing and advertising strategies for your property. We will also guide you through the complicated paperwork involved, from the initial agreement to the final documents.

We collaborate with you to structure a marketing strategy that engages the unmatched resources of Berkshire Hathaway HomeServices.


  • I am not a LISTING Agent. I am a MARKETING agent.
  • My focus is on negotiating, staging, networking and property promotion, not personal promotion.
  • I will collaborate with you by understanding your goals and timeframe and partner with you to achieve your desired outcome.
  • Active, disciplined and systematic marketing strategy for your home.
  • A systematic analysis of market conditions that includes multi-factor objective calculation. We do not make up numbers or tell you what you might like to hear but use facts in our analysis.
  • Provide prospective buyers with the most important attributes of your home and tell your story about your home to bring an authentic and resonant perspective to the market.
  • Prepare your home to present to the market, potentially including staging.
  • Develop a pricing strategy in collaboration with you as part of the marketing strategy.
  • Present your home in its most favorable perspective and present high-quality photos, interactive video tours, brochures, targeted web advertising and exposure to our national network of Berkshire Hathaway HomeServices.
  • Actively identify those potential buyers seeking the attributes of your home.
  • Berkshire Hathaway HomeServices is national and international so potential buyers can be sourced broadly including an extensive, coordinated relocation program.
  • Realistically and systematically develop expectations geared to the current conditions.


Expert Comparative Market Analysis

An automated Comparative Market Analysis is an interesting starting point, but please contact me for a confidential analysis of your home’s value in today’s market.

The reality is that real estate pricing algorithms available online do not reliably capture the qualitative differences between and among nominally similar properties. We do not make up numbers, but rely instead on diligent and systematic data analysis with an approach used by lenders in concert with qualitative observations to derive the value of a property. It is often qualitative differences that will resonate with prospective buyers. Fact is that real estate involves a variety of subjective financial, practical and esthetic judgments by prospective buyers.

Price History

Evaluate detailed sale dates and prices from the recent past for specific properties or neighborhoods as well as the relationship they may have to assessed values.

Comparable Sales

Knowledge about homes that have sold and are currently on the market in your target neighborhood or area.

Local Market Update and Perspective

Get our informed perspective on your target area.